Jon Stewart is a popular TV Pundit, whether he likes it or not. Because of this, media networks and politicians alike want to be represented in the chair Stewart interviews every night. Of growing importance on The Daily Show featuring Jon Stewart is Stewart’s extended interviews. On CNN or Fox, if there’s not enough time to continue a conversation, the last few words are where it lies.
Likewise, Jon finds himself in similar situations with his interviewees– what to do with a rare and valuable guest, or how to end a worthwhile conversation?
The Daily Show ignores that question. Why stop there? Asking that assumes that shows have to fit into time constraints. The Daily Show continues the interview and posts the result online.
Imagine that for a moment– additional information for people who want it and are aware of its existence. Jon and his staff’s inclusion of “Watch the Extended Interview Online” in either verbal or screen caption form has amazing implications.
For one, I (and I assume many) of The Daily Show’s audience is savvy enough to watch the reruns online. That means that instead of leaving the episode right there, I’m brought to the website for the additional interaction and advertisement. The conversion and push to watch online is incredible, and strengthens The Daily Show’s website for the additional and unique content. Can you imagine having this pull?
Imagine popular sitcoms having additional content online, such as scenes that were cut, but still exist within the show’s universe. Imagine interviews that can continue and be archived or streamed online from a news broadcast. Imagine The Price Is Right having an online component as well.
It’s rare to find innovation when it comes to network or cable television. That’s why The Daily Show’s subtle and powerful extension into the online market should be grasped and appreciated for what it truly is: a stroke of brilliance. At this pace, Jon would be able to advertise additional content on the internet, additional fan interaction, and bring The Daily Show’s website to be a valuable hub for its target demographics.